Global competition is forcing
telecommunication companies to stretch their boundaries as
never before requiring efficiency and innovation in
every aspect of the enterprise if they are to survive, if they
are to prosper, and especially if they are to come out on top.
Even as the competition grows fiercer each day, these
companies must simultaneously continue to offer the high
levels of service their customers have come to expect, or risk
With these kinds of challenges, telecommunications firms
worldwide are turning to GIS to give them the edge they need.
GIS combines diverse kinds of geographic information, and that
gives forward-thinking companies an indispensable new tool. In
the hothouse telecommunications marketplace, GIS can help
firms streamline network design, find the clearest paths for
wireless operations, or solve difficult connectivity problems.
Companies are also finding that GIS will solve marketing and
customer service needs, combining up-to-date geographic
information with such data as demographics, service call
histories, and revenue.
Some of the most exciting new markets for telecommunications
firms, location services, might not even exist without GIS,
meaning that the technology helps companies offer new services
where none existed before: giving customers real-time
interactive mapping and routing services, or, when combined
with 115 emergency services, even saving lives and property.
The telecommunications industry sometimes seems to have
horizons that are limitless. Those firms that know this are
finding that GIS can enhance virtually every aspect of what
they are doing, and take them as far as they want to go.
GIS technology enables telecommunication professionals to
integrate location-based data into their analytical and
management processes. The use of location based analysis can
aid network planning and operations, marketing and sales,
customer care, and data management. With a GIS you can
integrate location-based data from databases all over your
enterprise to help you resolve and streamline everyday